"How often can you post to your site?" is a very popular question, to which there is no right or wrong answer. Twice a month? Twice weekly? Twice a day? Just one single time a day?
You'll find plenty of different blog posts promoting different scheduling for blog posts. Most of them recommend posting a few times per week, maximum. Here's my undertake the issue - both blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules
First of all, you will need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for various kinds of blogs.
The following advice is not something that I really believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will undoubtedly be annoyed in the event that you update your site daily. It's just a myth, without real evidence to back it up. Among my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information when compared to a month of Sundays of autoresponder messages from any other blog.
That said, users also don't mind if you post only once weekly. Honestly, readers are only seeking to see how they are able to benefit from your blog - that's virtually the only reason why they're there and just why they signed up to your e-mail list (unless they're friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'm going to provoke a substantial amount of controversy with this particular one, aren't I?
But yes - I believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not open to post multiple times each day, then you should strive to post at least once a day. For pretty much 95% of people reading this post, that's what you ought to be doing.
You should definitely post this often in the event that you run one of the following blogs, or engage in one of many following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Online marketing, and SEO tips. Quite simply, it provides valuable information to those that read this website regularly.
To be branded being an authority in your niche, your blog needs to have as much helpful, quality content onto it. If Additional info means posting 3-5 times each day, go ahead.
Most blogs online (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.
Chances are, you are not either. But let's just suppose that you decide to go ahead and take up a personal blog regardless. You have to be posting once each day.
For some personal blogs, I wouldn't recommend more often than once each day (because hey - people like to have a while to take into account themselves, and not just you).
However, once each day is usually necessary, if you would like any kind of traffic. It is because that individuals who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are particular benefits you get from posting daily that you will not get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content regularly throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they are notified quite often, which means you blog often. In the event that you blog often, that means your blog is active and regularly providing content to your readers.
Everything said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap article writing jobs to freelance article writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only 1 of his online businesses.
Let's take another example. An excellent friend of mine, for whom Not long ago i guest posted, has a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts at the least three times a day. And it's really taken him a measly 2 yrs to be at where he is right now.
That's pretty good, if you ask me.
On The Other Hand...
However, this rule doesn't apply to all types of blogs. In fact, posting multiple times a day, as well as once daily, would be disastrous to certain blogs.
Business Blogs
By business blogs, After all blogs that belong to already established, offline companies - Wal-Mart, for example. These kinds of blogs should not - I repeat, shouldn't post more than twice a week (and really, once weekly is all you have to be doing).
Why?
Simply because those forms of blogs aren't meant to be updated regularly. More often than not, they're simply about discounts, or business news.
They have no dependence on SEO (unless it is a local service people actually seek out online). Essentially, it's only a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether you should blog everyday, then blog when you have something to say.
However, try to maintain some sort of consistency. In the event that you get sudden post inspirations, then go ahead and write your blog posts, but don't publish them - yet.